/* ==========================================================================
   PimpactoSeo · Hoja de estilos
   Concepto: papel marfil, tinta y un único verde. El "punto de impacto"
   (el punto de la i del logotipo) es el motivo que se repite.
   ========================================================================== */

:root {
  /* Color · tema claro */
  --surface: #f4f0e8;
  --surface-raised: #fbf8f2;
  --band: #121417;
  --on-band: #f4f0e8;
  --on-band-muted: #a8a49b;
  --ink: #121417;
  --ink-muted: #5a5f5c;
  --verde: #1f4d3a;
  --verde-hover: #173b2c;
  --on-verde: #f4f0e8;
  --on-verde-muted: #dce6df;
  --accent: #1f4d3a;
  --accent-soft: #8cc0a3;
  --verde-tint: #dce6df;
  --line: #d8d1c4;
  --line-strong: #c4bba9;
  --error: #9b2c2c;
  --star: var(--accent);

  /* Tipografía */
  --font-display: "Sora", system-ui, -apple-system, "Segoe UI", sans-serif;
  --font-body: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;

  /* Espaciado (base 8px) */
  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-6: 24px;
  --space-8: 32px;
  --space-12: 48px;
  --space-16: 64px;
  --section: clamp(64px, 10vw, 128px);

  /* Forma */
  --radius-sm: 2px;
  --radius-md: 6px;
  --radius-full: 999px;
  --container: 1180px;
  --gutter-l: max(20px, env(safe-area-inset-left, 0px));
  --gutter-r: max(20px, env(safe-area-inset-right, 0px));

  /* Movimiento */
  --ease: cubic-bezier(.2, .7, .2, 1);
  --fast: 180ms;
}


/* ---------- Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
[hidden] { display: none !important; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--surface);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.625;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
body::before {
  content: "";
  position: fixed;
  inset: 0 0 auto;
  height: env(safe-area-inset-top, 0px);
  z-index: 60;
  background: var(--surface);
}
img, svg { max-width: 100%; display: block; }
a { color: var(--accent); text-underline-offset: 3px; }
a:hover { color: var(--ink); }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: var(--radius-sm); }
::selection { background: var(--verde); color: var(--on-verde); }

h1, h2, h3, h4 {
  font-family: var(--font-display);
  color: var(--ink);
  margin: 0;
  text-wrap: balance;
}
h1 { font-size: clamp(40px, 6.4vw, 76px); line-height: 1.02; font-weight: 700; letter-spacing: -0.045em; }
h2 { font-size: clamp(30px, 4vw, 46px); line-height: 1.08; font-weight: 700; letter-spacing: -0.035em; }
h3 { font-size: 20px; line-height: 1.3; font-weight: 600; letter-spacing: -0.02em; }
p { margin: 0; }
.lead { font-size: clamp(17px, 1.6vw, 19px); line-height: 1.6; color: var(--ink-muted); max-width: 58ch; text-wrap: pretty; }
.eyebrow {
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--accent);
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.eyebrow::before {
  content: "";
  width: 7px;
  height: 7px;
  border-radius: 2px;
  background: currentColor;
}
.hueco {
  font-family: var(--font-body);
  background: var(--verde-tint);
  color: var(--ink);
  border-radius: var(--radius-sm);
  padding: 0 .3em;
  font-weight: 500;
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
}

.skip {
  position: absolute;
  left: 16px;
  top: -60px;
  z-index: 100;
  background: var(--verde);
  color: var(--on-verde);
  padding: 10px 14px;
  border-radius: var(--radius-md);
  text-decoration: none;
}
.skip:focus { top: calc(12px + env(safe-area-inset-top, 0px)); }

/* ---------- Layout ---------- */
.wrap {
  width: 100%;
  max-width: calc(var(--container) + 40px);
  margin-inline: auto;
  padding-left: var(--gutter-l);
  padding-right: var(--gutter-r);
}
.section { padding-block: var(--section); }
.section-head {
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
  max-width: 720px;
  margin-bottom: var(--space-12);
}
.section-head--split {
  max-width: none;
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr);
  gap: var(--space-8);
  align-items: end;
}
@media (max-width: 860px) { .section-head--split { grid-template-columns: minmax(0, 1fr); } }

/* ---------- Botones ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  min-height: 48px;
  padding: 0 22px;
  border-radius: var(--radius-md);
  font-family: var(--font-body);
  font-size: 15px;
  font-weight: 600;
  text-decoration: none;
  border: 1px solid transparent;
  cursor: pointer;
  transition: background var(--fast) var(--ease), color var(--fast) var(--ease), border-color var(--fast) var(--ease), transform var(--fast) var(--ease);
  white-space: nowrap;
}
.btn svg { width: 16px; height: 16px; transition: transform var(--fast) var(--ease); }
.btn:hover svg { transform: translateX(3px); }
.btn:active { transform: translateY(1px); }
.btn--primary { background: var(--verde); color: var(--on-verde); }
.btn--primary:hover { background: var(--verde-hover); color: var(--on-verde); }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--line-strong); }
.btn--ghost:hover { border-color: var(--ink); color: var(--ink); }
.btn--light { background: var(--on-verde); color: #1f4d3a; }
.btn--light:hover { background: #ffffff; color: #1f4d3a; }
.btn--sm { min-height: 40px; padding: 0 16px; font-size: 14px; }

/* ---------- Cabecera ---------- */
.header {
  position: sticky;
  top: env(safe-area-inset-top, 0px);
  z-index: 50;
  background: color-mix(in srgb, var(--surface) 88%, transparent);
  -webkit-backdrop-filter: saturate(140%) blur(12px);
  backdrop-filter: saturate(140%) blur(12px);
  border-bottom: 1px solid transparent;
  transition: border-color var(--fast) var(--ease);
}
.header.is-scrolled { border-bottom-color: var(--line); }
.header__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-6);
  height: 72px;
}
.logo { display: inline-flex; flex-shrink: 0; }
.logo img { height: 26px; width: auto; }
.logo .logo--dark { display: none; }

.nav { display: flex; align-items: center; gap: var(--space-8); }
.nav__list { display: flex; gap: var(--space-6); list-style: none; margin: 0; padding: 0; }
.nav__list a {
  color: var(--ink-muted);
  text-decoration: none;
  font-size: 15px;
  font-weight: 500;
  position: relative;
  padding-block: 6px;
}
.nav__list a::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 2px;
  background: var(--accent);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform var(--fast) var(--ease);
}
.nav__list a:hover, .nav__list a[aria-current="page"] { color: var(--ink); }
.nav__list a:hover::after { transform: scaleX(1); }
.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  background: transparent;
  color: var(--ink);
  cursor: pointer;
  align-items: center;
  justify-content: center;
}
.nav-toggle span, .nav-toggle span::before, .nav-toggle span::after {
  display: block;
  width: 18px;
  height: 2px;
  background: currentColor;
  border-radius: 2px;
  position: relative;
  transition: transform var(--fast) var(--ease), background var(--fast);
}
.nav-toggle span::before, .nav-toggle span::after { content: ""; position: absolute; left: 0; }
.nav-toggle span::before { top: -6px; }
.nav-toggle span::after { top: 6px; }
.nav-toggle[aria-expanded="true"] span { background: transparent; }
.nav-toggle[aria-expanded="true"] span::before { transform: translateY(6px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span::after { transform: translateY(-6px) rotate(-45deg); }

@media (max-width: 900px) {
  .nav-toggle { display: inline-flex; }
  .nav {
    position: absolute;
    top: 72px;
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: stretch;
    gap: var(--space-4);
    padding: var(--space-6) var(--gutter-r) var(--space-8) var(--gutter-l);
    background: var(--surface);
    border-bottom: 1px solid var(--line);
    transform: translateY(-8px);
    opacity: 0;
    visibility: hidden;
    transition: opacity var(--fast) var(--ease), transform var(--fast) var(--ease), visibility var(--fast);
  }
  .nav.is-open { opacity: 1; transform: none; visibility: visible; }
  .nav__list { flex-direction: column; gap: 0; }
  .nav__list a { display: block; padding: 14px 0; font-size: 18px; border-bottom: 1px solid var(--line); }
  .nav__list a::after { display: none; }
  .nav .btn { width: 100%; }
}

/* ---------- Hero ---------- */
.hero { padding-block: clamp(48px, 7vw, 96px) clamp(56px, 8vw, 112px); position: relative; }
.hero__grid {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr);
  gap: clamp(32px, 5vw, 72px);
  align-items: center;
}
.hero__copy { display: flex; flex-direction: column; gap: var(--space-6); min-width: 0; }
.hero__title .dot-i { position: relative; display: inline-block; }
.hero__actions { display: flex; flex-wrap: wrap; gap: var(--space-3); padding-top: var(--space-2); }
.hero__note { font-size: 14px; color: var(--ink-muted); display: flex; align-items: center; gap: 8px; }
.hero__note svg { width: 16px; height: 16px; color: var(--accent); }
@media (max-width: 960px) { .hero__grid { grid-template-columns: minmax(0, 1fr); } }

/* Entrada orquestada del hero */
.intro > * { animation: rise .8s var(--ease) both; }
.intro > *:nth-child(1) { animation-delay: .05s; }
.intro > *:nth-child(2) { animation-delay: .14s; }
.intro > *:nth-child(3) { animation-delay: .23s; }
.intro > *:nth-child(4) { animation-delay: .32s; }
.intro > *:nth-child(5) { animation-delay: .41s; }
@keyframes rise { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: none; } }

/* El punto de impacto: aparece y deja onda */
.impact {
  display: inline-block;
  width: .2em;
  height: .2em;
  border-radius: .06em;
  background: var(--accent);
  vertical-align: .62em;
  margin-left: .06em;
  position: relative;
  animation: drop 1s var(--ease) .55s both;
}
.impact::after {
  content: "";
  position: absolute;
  inset: 0;
  border-radius: inherit;
  border: 2px solid var(--accent);
  animation: ripple 1.6s var(--ease) 1.2s 2 both;
}
@keyframes drop { 0% { transform: translateY(-1.2em) scale(.6); opacity: 0; } 60% { transform: translateY(0) scale(1.15); opacity: 1; } 100% { transform: none; opacity: 1; } }
@keyframes ripple { 0% { transform: scale(1); opacity: .9; } 100% { transform: scale(4.5); opacity: 0; } }

/* Simulación del mapa */
.serp {
  background: var(--surface-raised);
  border: 1px solid var(--line);
  border-radius: 10px;
  overflow: hidden;
  min-width: 0;
  animation: rise .9s var(--ease) .3s both;
}
.serp__bar {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 14px 16px;
  border-bottom: 1px solid var(--line);
}
.serp__bar svg { width: 18px; height: 18px; color: var(--ink-muted); flex-shrink: 0; }
.serp__query {
  font-size: 15px;
  color: var(--ink);
  min-height: 24px;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.serp__caret {
  display: inline-block;
  width: 2px;
  height: 18px;
  background: var(--accent);
  vertical-align: -3px;
  margin-left: 2px;
  animation: blink 1s steps(1) infinite;
}
@keyframes blink { 50% { opacity: 0; } }
.serp__map {
  position: relative;
  height: 168px;
  background: var(--verde-tint);
  overflow: hidden;
}
.serp__grid {
  position: absolute;
  inset: 0;
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  grid-template-rows: repeat(5, 1fr);
  place-items: center;
  padding: 12px;
}
.serp__grid i {
  width: 8px;
  height: 8px;
  border-radius: 2.5px;
  background: var(--ink);
  opacity: .13;
  transition: opacity .4s var(--ease), background .4s var(--ease), transform .4s var(--ease);
}
.serp__grid i.is-rival { opacity: .38; }
.serp__grid i.is-you { background: var(--verde); opacity: 1; transform: scale(1.9); }
.serp__road {
  position: absolute;
  background: var(--surface-raised);
  opacity: .7;
}
.serp__road--h { left: 0; right: 0; top: 58%; height: 10px; }
.serp__road--v { top: 0; bottom: 0; left: 36%; width: 10px; }
.serp__pulse {
  position: absolute;
  width: 16px;
  height: 16px;
  margin: -8px 0 0 -8px;
  border-radius: 5px;
  border: 2px solid var(--verde);
  opacity: 0;
  pointer-events: none;
}
.serp__pulse.is-on { animation: ripple 1.4s var(--ease) 2; }
.serp__list { list-style: none; margin: 0; padding: 6px 0; position: relative; }
.serp__item {
  display: grid;
  grid-template-columns: 28px minmax(0, 1fr) auto;
  gap: 12px;
  align-items: center;
  padding: 12px 16px;
  border-top: 1px solid var(--line);
  background: var(--surface-raised);
  position: relative;
}
.serp__item:first-child { border-top: 0; }
.serp__pos {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 14px;
  color: var(--ink-muted);
  font-variant-numeric: tabular-nums;
}
.serp__name { font-weight: 600; font-size: 15px; color: var(--ink); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.serp__meta { font-size: 13px; color: var(--ink-muted); display: flex; gap: 8px; align-items: center; }
.serp__stars { color: var(--star); letter-spacing: 1px; }
.serp__tag {
  font-size: 12px;
  font-weight: 600;
  color: var(--ink-muted);
  border: 1px solid var(--line);
  border-radius: var(--radius-sm);
  padding: 2px 8px;
}
.serp__item.is-you { background: var(--surface-raised); z-index: 2; }
.serp__item.is-you .serp__name { color: var(--accent); }
.serp__item.is-you .serp__pos { color: var(--accent); }
.serp__item.is-you.is-top { box-shadow: inset 3px 0 0 var(--verde); }
.serp__item.is-you .serp__tag { background: var(--verde); color: var(--on-verde); border-color: var(--verde); }
.serp__foot {
  display: flex;
  justify-content: space-between;
  gap: 12px;
  padding: 10px 16px;
  border-top: 1px solid var(--line);
  font-size: 12px;
  color: var(--ink-muted);
}

/* ---------- Banda de sectores ---------- */
.ticker {
  border-block: 1px solid var(--line);
  overflow: hidden;
  padding-block: 18px;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
}
.ticker__track {
  display: flex;
  gap: 48px;
  width: max-content;
  animation: slide 38s linear infinite;
}
.ticker:hover .ticker__track { animation-play-state: paused; }
.ticker__item {
  font-family: var(--font-display);
  font-size: 18px;
  font-weight: 600;
  letter-spacing: -0.02em;
  color: var(--ink-muted);
  display: inline-flex;
  align-items: center;
  gap: 48px;
  white-space: nowrap;
}
.ticker__item::after { content: ""; width: 6px; height: 6px; border-radius: 2px; background: var(--accent); }
@keyframes slide { to { transform: translateX(-50%); } }

/* ---------- Problema ---------- */
.problem { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0; border-top: 1px solid var(--line); }
.problem__item { padding: var(--space-8) var(--space-8) 0 0; display: flex; flex-direction: column; gap: var(--space-3); min-width: 0; }
.problem__item + .problem__item { padding-left: var(--space-8); border-left: 1px solid var(--line); }
.problem__kicker { font-family: var(--font-display); font-size: 30px; font-weight: 700; letter-spacing: -0.04em; line-height: 1; color: var(--accent); }
.problem__item p { color: var(--ink-muted); }
@media (max-width: 860px) {
  .problem { grid-template-columns: minmax(0, 1fr); }
  .problem__item, .problem__item + .problem__item { padding: var(--space-6) 0; border-left: 0; border-bottom: 1px solid var(--line); }
}

/* ---------- Servicios ---------- */
.services { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--radius-md); overflow: hidden; }
.service {
  background: var(--surface);
  padding: var(--space-8);
  display: flex;
  flex-direction: column;
  gap: var(--space-3);
  min-width: 0;
  position: relative;
  transition: background var(--fast) var(--ease);
}
.service:hover { background: var(--surface-raised); }
.service__icon {
  width: 44px;
  height: 44px;
  border-radius: var(--radius-md);
  display: grid;
  place-items: center;
  background: var(--verde-tint);
  color: var(--accent);
  margin-bottom: var(--space-2);
  transition: background var(--fast) var(--ease), color var(--fast) var(--ease);
}
.service__icon svg { width: 22px; height: 22px; }
.service:hover .service__icon { background: var(--verde); color: var(--on-verde); }
.service p { color: var(--ink-muted); font-size: 15px; }
.service ul { list-style: none; margin: var(--space-2) 0 0; padding: 0; display: grid; gap: 6px; }
.service li { font-size: 14px; color: var(--ink-muted); display: flex; gap: 10px; align-items: baseline; }
.service li::before { content: ""; width: 5px; height: 5px; border-radius: 1.5px; background: var(--accent); flex-shrink: 0; transform: translateY(-2px); }
@media (max-width: 960px) { .services { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 620px) { .services { grid-template-columns: minmax(0, 1fr); } }

/* ---------- Método ---------- */
.method { position: relative; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: var(--space-6); }
.method__line {
  position: absolute;
  top: 20px;
  left: 20px;
  right: 20px;
  height: 2px;
  background: var(--line);
  overflow: hidden;
}
.method__line::after {
  content: "";
  position: absolute;
  inset: 0;
  background: var(--verde);
  transform: scaleX(var(--progress, 0));
  transform-origin: left;
  transition: transform 1.4s var(--ease);
}
.step { position: relative; display: flex; flex-direction: column; gap: var(--space-3); min-width: 0; }
.step__num {
  width: 42px;
  height: 42px;
  border-radius: var(--radius-md);
  display: grid;
  place-items: center;
  background: var(--surface);
  border: 2px solid var(--line-strong);
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 15px;
  color: var(--ink);
  font-variant-numeric: tabular-nums;
  transition: background .5s var(--ease), border-color .5s var(--ease), color .5s var(--ease);
  transition-delay: calc(var(--i) * 280ms);
  position: relative;
  z-index: 1;
  margin-bottom: var(--space-3);
}
.method.is-active .step__num { background: var(--verde); border-color: var(--verde); color: var(--on-verde); }
.step__time { font-size: 13px; font-weight: 600; color: var(--accent); letter-spacing: .02em; }
.step p { color: var(--ink-muted); font-size: 15px; }
@media (max-width: 900px) {
  .method { grid-template-columns: minmax(0, 1fr); gap: var(--space-8); }
  .method__line { top: 20px; bottom: 20px; left: 20px; right: auto; width: 2px; height: auto; }
  .method__line::after { transform: scaleY(var(--progress, 0)); transform-origin: top; }
  .step { padding-left: 64px; }
  .step__num { position: absolute; left: 0; top: 0; margin: 0; }
}

/* ---------- Banda de métricas ---------- */
.band { background: var(--band); color: var(--on-band); }
.band h2, .band h3 { color: var(--on-band); }
.band .eyebrow { color: var(--accent-soft); }
.band .lead { color: var(--on-band-muted); }
.metrics { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 1px; background: #2e3236; border: 1px solid #2e3236; border-radius: var(--radius-md); overflow: hidden; }
.metric { background: var(--band); padding: var(--space-8) var(--space-6); display: flex; flex-direction: column; gap: var(--space-3); min-width: 0; }
.metric__icon { width: 28px; height: 28px; color: var(--accent-soft); }
.metric p { color: var(--on-band-muted); font-size: 15px; }
.metric__bar { height: 4px; border-radius: 2px; background: #2e3236; overflow: hidden; margin-top: auto; }
.metric__bar span { display: block; height: 100%; width: var(--w, 60%); background: var(--accent-soft); transform: scaleX(0); transform-origin: left; transition: transform 1.2s var(--ease); }
.metrics.is-active .metric__bar span { transform: scaleX(1); }
.metric:nth-child(2) .metric__bar span { transition-delay: .15s; }
.metric:nth-child(3) .metric__bar span { transition-delay: .3s; }
.metric:nth-child(4) .metric__bar span { transition-delay: .45s; }
@media (max-width: 960px) { .metrics { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 520px) { .metrics { grid-template-columns: minmax(0, 1fr); } }

/* ---------- Casos ---------- */
.cases { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--space-6); }
.case {
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  background: var(--surface-raised);
  padding: var(--space-6);
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
  min-width: 0;
  transition: transform var(--fast) var(--ease), border-color var(--fast) var(--ease);
}
.case:hover { transform: translateY(-3px); border-color: var(--line-strong); }
.case__sector { font-size: 13px; color: var(--ink-muted); }
.case__rank { display: flex; align-items: center; gap: var(--space-4); padding-block: var(--space-4); border-block: 1px solid var(--line); }
.case__rank div { display: flex; flex-direction: column; gap: 2px; }
.case__rank small { font-size: 12px; color: var(--ink-muted); text-transform: uppercase; letter-spacing: .1em; font-weight: 600; }
.case__rank strong { font-family: var(--font-display); font-size: 28px; letter-spacing: -0.03em; }
.case__rank .is-after strong { color: var(--accent); }
.case__rank svg { width: 22px; height: 22px; color: var(--ink-muted); }
.case p { color: var(--ink-muted); font-size: 15px; }
.cases__note { margin-top: var(--space-6); font-size: 14px; color: var(--ink-muted); }
@media (max-width: 960px) { .cases { grid-template-columns: minmax(0, 1fr); } }

/* ---------- Planes ---------- */
.plans { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: var(--space-6); align-items: stretch; }
.plan {
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  background: var(--surface-raised);
  padding: var(--space-8);
  display: flex;
  flex-direction: column;
  gap: var(--space-6);
  min-width: 0;
}
.plan__head { display: flex; flex-direction: column; gap: var(--space-2); }
.plan__name { font-family: var(--font-display); font-size: 22px; font-weight: 700; letter-spacing: -0.02em; }
.plan__for { font-size: 15px; color: var(--ink-muted); }
.plan__price { font-family: var(--font-display); font-size: 36px; font-weight: 700; letter-spacing: -0.03em; display: flex; align-items: baseline; gap: 6px; }
.plan__price small { font-family: var(--font-body); font-size: 14px; font-weight: 500; color: var(--ink-muted); letter-spacing: 0; }
.plan ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.plan li { font-size: 15px; display: flex; gap: 10px; align-items: flex-start; }
.plan li svg { width: 18px; height: 18px; color: var(--accent); flex-shrink: 0; margin-top: 3px; }
.plan .btn { margin-top: auto; }
.plan--featured { background: var(--verde); border-color: var(--verde); color: var(--on-verde); position: relative; }
.plan--featured .plan__name, .plan--featured .plan__price { color: var(--on-verde); }
.plan--featured .plan__for, .plan--featured .plan__price small { color: var(--on-verde-muted); }
.plan--featured li svg { color: var(--accent-soft); }
.plan--featured .hueco { background: rgba(244, 240, 232, .16); color: var(--on-verde); }
.plan__badge {
  position: absolute;
  top: -12px;
  left: var(--space-8);
  background: var(--band);
  color: var(--on-band);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: .1em;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: var(--radius-sm);
}
@media (max-width: 960px) { .plans { grid-template-columns: minmax(0, 1fr); max-width: 520px; } }

/* ---------- FAQ ---------- */
.faq { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: clamp(32px, 6vw, 96px); }
.faq__list { border-top: 1px solid var(--line); }
.faq__item { border-bottom: 1px solid var(--line); }
.faq__q {
  width: 100%;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: var(--space-4);
  padding: 22px 0;
  background: none;
  border: 0;
  cursor: pointer;
  text-align: left;
  font-family: var(--font-display);
  font-size: 18px;
  font-weight: 600;
  letter-spacing: -0.02em;
  color: var(--ink);
}
.faq__q:hover { color: var(--accent); }
.faq__icon { width: 28px; height: 28px; flex-shrink: 0; border: 1px solid var(--line-strong); border-radius: var(--radius-md); position: relative; transition: background var(--fast), border-color var(--fast); }
.faq__icon::before, .faq__icon::after { content: ""; position: absolute; left: 50%; top: 50%; width: 12px; height: 2px; margin: -1px 0 0 -6px; background: currentColor; border-radius: 1px; transition: transform var(--fast) var(--ease); }
.faq__icon::after { transform: rotate(90deg); }
.faq__q[aria-expanded="true"] .faq__icon { background: var(--verde); border-color: var(--verde); color: var(--on-verde); }
.faq__q[aria-expanded="true"] .faq__icon::after { transform: rotate(0); }
.faq__a { display: grid; grid-template-rows: 0fr; transition: grid-template-rows .35s var(--ease); }
.faq__a > div { overflow: hidden; }
.faq__a p { color: var(--ink-muted); padding-bottom: 22px; max-width: 62ch; }
.faq__item.is-open .faq__a { grid-template-rows: 1fr; }
@media (max-width: 860px) { .faq { grid-template-columns: minmax(0, 1fr); } }

/* ---------- CTA y formulario ---------- */
.cta { background: var(--verde); color: var(--on-verde); position: relative; overflow: hidden; }
.cta h2 { color: var(--on-verde); }
.cta .eyebrow { color: var(--accent-soft); }
.cta .lead { color: var(--on-verde-muted); }
.cta__grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(32px, 6vw, 96px); align-items: start; position: relative; z-index: 1; }
.cta__copy { display: flex; flex-direction: column; gap: var(--space-6); }
.cta__contact { display: grid; gap: var(--space-3); padding-top: var(--space-4); border-top: 1px solid rgba(244, 240, 232, .2); }
.cta__contact a, .cta__contact span { color: var(--on-verde); text-decoration: none; display: flex; gap: 12px; align-items: center; font-size: 15px; }
.cta__contact svg { width: 18px; height: 18px; color: var(--accent-soft); }
.cta__dots { position: absolute; right: -40px; top: -40px; width: 420px; height: 420px; display: grid; grid-template-columns: repeat(8, 1fr); place-items: center; opacity: .5; pointer-events: none; }
.cta__dots i { width: 8px; height: 8px; border-radius: 2.5px; background: var(--on-verde); opacity: .14; }
.cta__dots i.is-lit { background: var(--accent-soft); opacity: 1; animation: glow 3.2s var(--ease) infinite; }
@keyframes glow { 50% { transform: scale(1.8); } }
@media (max-width: 900px) { .cta__grid { grid-template-columns: minmax(0, 1fr); } .cta__dots { display: none; } }

.form {
  background: var(--surface-raised);
  color: var(--ink);
  border-radius: var(--radius-md);
  padding: clamp(24px, 3vw, 36px);
  display: grid;
  gap: var(--space-4);
}
.form__row { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: var(--space-4); }
@media (max-width: 560px) { .form__row { grid-template-columns: minmax(0, 1fr); } }
.field { display: grid; gap: 6px; min-width: 0; }
.field label { font-size: 14px; font-weight: 600; color: var(--ink); }
.field input, .field select, .field textarea {
  width: 100%;
  min-height: 48px;
  padding: 12px 14px;
  font: inherit;
  font-size: 15px;
  color: var(--ink);
  background: var(--surface);
  border: 1px solid var(--line-strong);
  border-radius: var(--radius-sm);
  transition: border-color var(--fast), box-shadow var(--fast);
}
.field textarea { min-height: 96px; resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px color-mix(in srgb, var(--accent) 22%, transparent); }
.field.has-error input, .field.has-error select { border-color: var(--error); }
.field__error { font-size: 13px; color: var(--error); min-height: 0; }
.check { display: flex; gap: 10px; align-items: flex-start; font-size: 14px; color: var(--ink-muted); }
.check input { width: 18px; height: 18px; margin-top: 2px; accent-color: #1f4d3a; flex-shrink: 0; }
.check.has-error { color: var(--error); }
.form .btn { width: 100%; }
.form__ok {
  display: flex;
  gap: 12px;
  align-items: flex-start;
  padding: var(--space-4);
  border-radius: var(--radius-md);
  background: var(--verde-tint);
  color: var(--ink);
  font-size: 15px;
}
.form__ok svg { width: 22px; height: 22px; color: var(--accent); flex-shrink: 0; }

/* ---------- Pie ---------- */
.footer { background: var(--band); color: var(--on-band-muted); padding-block: var(--space-16) var(--space-8); font-size: 15px; }
.footer__grid { display: grid; grid-template-columns: minmax(0, 1.4fr) repeat(3, minmax(0, 1fr)); gap: var(--space-8); padding-bottom: var(--space-12); border-bottom: 1px solid #2e3236; }
.footer__brand { display: flex; flex-direction: column; gap: var(--space-4); }
.footer__brand img { height: 26px; width: auto; }
.footer h4 { font-family: var(--font-body); font-size: 12px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--on-band); margin-bottom: var(--space-4); }
.footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.footer a { color: var(--on-band-muted); text-decoration: none; }
.footer a:hover { color: var(--on-band); }
.footer address { font-style: normal; display: grid; gap: 10px; }
.footer__bottom { display: flex; flex-wrap: wrap; justify-content: space-between; gap: var(--space-4); padding-top: var(--space-6); font-size: 14px; }
.footer__bottom ul { display: flex; flex-wrap: wrap; gap: var(--space-6); }
@media (max-width: 860px) { .footer__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } .footer__brand { grid-column: 1 / -1; } }
@media (max-width: 480px) { .footer__grid { grid-template-columns: minmax(0, 1fr); } }

/* ---------- Página interior ---------- */
.page-hero { padding-block: clamp(40px, 6vw, 80px) clamp(40px, 5vw, 64px); border-bottom: 1px solid var(--line); }
.page-hero__inner { display: flex; flex-direction: column; gap: var(--space-6); max-width: 820px; }
.breadcrumb ol { list-style: none; margin: 0; padding: 0; display: flex; flex-wrap: wrap; gap: 8px; font-size: 14px; color: var(--ink-muted); }
.breadcrumb li + li::before { content: "/"; margin-right: 8px; color: var(--line-strong); }
.breadcrumb a { color: var(--ink-muted); text-decoration: none; }
.breadcrumb a:hover { color: var(--ink); }
.prose { max-width: 720px; display: grid; gap: var(--space-4); }
.prose h2 { font-size: clamp(24px, 3vw, 30px); margin-top: var(--space-8); }
.prose h3 { margin-top: var(--space-4); }
.prose p, .prose li { color: var(--ink-muted); }
.prose ul { margin: 0; padding-left: 20px; display: grid; gap: 8px; }
.city-points { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: var(--space-6); }
.city-point { border-top: 2px solid var(--verde); padding-top: var(--space-4); display: grid; gap: var(--space-2); }
.city-point p { color: var(--ink-muted); font-size: 15px; }
@media (max-width: 720px) { .city-points { grid-template-columns: minmax(0, 1fr); } }

/* ---------- Banner de cookies ---------- */
.cookies {
  position: fixed;
  left: max(16px, env(safe-area-inset-left, 0px));
  right: max(16px, env(safe-area-inset-right, 0px));
  bottom: calc(16px + env(safe-area-inset-bottom, 0px));
  z-index: 70;
  max-width: 560px;
  background: var(--band);
  color: var(--on-band);
  border-radius: var(--radius-md);
  padding: var(--space-6);
  display: grid;
  gap: var(--space-4);
  font-size: 14px;
  box-shadow: 0 12px 40px rgba(0, 0, 0, .18);
  animation: rise .5s var(--ease) both;
}
.cookies p { color: var(--on-band-muted); }
.cookies a { color: var(--accent-soft); }
.cookies__actions { display: flex; flex-wrap: wrap; gap: var(--space-3); }
.cookies .btn--ghost { color: var(--on-band); border-color: #41464b; }
.cookies .btn--ghost:hover { border-color: var(--on-band); color: var(--on-band); }

/* ---------- Revelado al hacer scroll ----------
   El contenido es legible en reposo: solo se desplaza un poco y gana
   opacidad al entrar. Sin JS se ve todo tal cual. */
.js .reveal { transform: translateY(22px); opacity: .6; transition: transform .8s var(--ease), opacity .8s var(--ease); }
.js .reveal.is-visible { transform: none; opacity: 1; }
.js .reveal-stagger > * { transform: translateY(18px); opacity: .6; transition: transform .7s var(--ease), opacity .7s var(--ease); }
.js .reveal-stagger.is-visible > * { transform: none; opacity: 1; }
.js .reveal-stagger.is-visible > *:nth-child(2) { transition-delay: .08s; }
.js .reveal-stagger.is-visible > *:nth-child(3) { transition-delay: .16s; }
.js .reveal-stagger.is-visible > *:nth-child(4) { transition-delay: .24s; }
.js .reveal-stagger.is-visible > *:nth-child(5) { transition-delay: .32s; }
.js .reveal-stagger.is-visible > *:nth-child(6) { transition-delay: .40s; }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; transition-delay: 0s !important; }
  html { scroll-behavior: auto; }
  .ticker__track { animation: none; }
  .js .reveal, .js .reveal-stagger > * { transform: none; opacity: 1; }
  .serp__caret { display: none; }
}